{"id":9542,"date":"2020-01-07T11:55:46","date_gmt":"2020-01-07T11:55:46","guid":{"rendered":"https:\/\/qubitacademy.com\/?page_id=9542"},"modified":"2021-01-15T11:55:25","modified_gmt":"2021-01-15T11:55:25","slug":"marketing-gdpr","status":"publish","type":"page","link":"https:\/\/qubitacademy.com\/sk\/marketing-gdpr\/","title":{"rendered":"Marketing vo svete GDPR"},"content":{"rendered":"<h2>Marketing vo svete GDPR<\/h2>\n<h4>Tr\u00e9ner<\/h4>\n<p><span style=\"width: 100%;\"><img alt=\"\" title=\"Tatiana_Valentova_profil\" data-id=\"12170\" src=\"https:\/\/qubitacademy.com\/wp-content\/uploads\/2020\/08\/Tatiana_Valentova_profil.jpg\" style=\"\" width=\"207\" height=\"207\" data-width=\"207\" data-height=\"207\" data-init-width=\"250\" data-init-height=\"250\" loading=\"lazy\"><\/span><\/p>\n<h4>Tatiana Valentov\u00e1<\/h4>\n<p><span lang=\"SK\">Odborn\u00ed\u010dka na s\u00fakromie a osobn\u00e9 \u00fadaje | ALGGER<\/span><\/p>\n<p>Uk\u00e1\u017eky praktick\u00fdch rie\u0161en\u00ed konkr\u00e9tnych oblast\u00ed marketingu z praxe. N\u00e1vrhy postupov na zabezpe\u010denie s\u00faladu s GDPR.<\/p>\n<h4>Obsah workshopu<\/h4>\n<ul>\n<li>Naj\u010dastej\u0161ie vyu\u017e\u00edvan\u00e9 marketingov\u00e9 met\u00f3dy a zabezpe\u010denie ich s\u00faladu s GDPR (Spotrebite\u013esk\u00e1 s\u00fa\u0165a\u017e, zasielanie e-mailov, SMS a pod.)<\/li>\n<li>Vyu\u017e\u00edvanie existuj\u00facich d\u00e1t na marketing, ako to z\u00e1konne zabezpe\u010di\u0165<\/li>\n<li>Profilovanie a personalizovan\u00fd marketing \u2013 osobitn\u00e9 pravidl\u00e1 pre sprac\u00favanie osobn\u00fdch \u00fadajov, povinnos\u0165 ma\u0165 Zodpovedn\u00fa osobu<\/li>\n<li>S\u00fahlas \u2013 jeho pozit\u00edva a negat\u00edva; s\u00fahlas vs. opr\u00e1vnen\u00fd z\u00e1ujem<\/li>\n<li>Vyu\u017eitie pr\u00e1vneho z\u00e1kladu ZMLUVA pre vybran\u00e9 marketingov\u00e9 met\u00f3dy<\/li>\n<li>Mystery shopping \u2013 rizikov\u00e9 oblasti, vz\u0165ahy z\u00fa\u010dastnen\u00fdch str\u00e1n, vyhotovovanie zvukov\u00fdch nahr\u00e1vok a ich z\u00e1konnos\u0165<\/li>\n<li>Vernostn\u00fd program \u2013 pr\u00e1vne z\u00e1klady, vhodnos\u0165 ich uplatnenia (zmluva, s\u00fahlas, opr\u00e1vnen\u00fd z\u00e1ujem); spojenie s priamym marketingom<\/li>\n<li>Marketing na soci\u00e1lnych sie\u0165ach<\/li>\n<li>E-shop \u2013 jeho fungovanie, zabezpe\u010denie, na \u010do nezabudn\u00fa\u0165<\/li>\n<li>Zabezpe\u010denie uplatnenia pr\u00e1v dotknut\u00fdch os\u00f4b<\/li>\n<\/ul>\n<h4>Komu je workshop ur\u010den\u00fd<\/h4>\n<ul>\n<li>Zodpovedn\u00fdm osob\u00e1m (DPO)<\/li>\n<li>Mana\u017e\u00e9rom zodpovedn\u00fdm za riadenie procesov pre zabezpe\u010denie s\u00faladu sprac\u00favania osobn\u00fdch \u00fadajov s GDPR<\/li>\n<li>Osob\u00e1m zodpovedn\u00fdm za n\u00e1vrh procesov, ich riadenie, mana\u017ement, posudzovanie<\/li>\n<\/ul>\n<p><strong>Workshop nie je ur\u010den\u00fd pre za\u010diato\u010dn\u00edkov, je potrebn\u00e1 aspo\u0148 z\u00e1kladn\u00e1 znalos\u0165 postupov a procesov pod\u013ea GDPR.<\/strong><\/p>\n<p>Trvanie: <strong>8 hod\u00edn<\/strong><\/p>\n<p>Workshop bude prebieha\u0165 v slovenskom jazyku.<\/p>\n<p>Maxim\u00e1lny po\u010det \u00fa\u010dastn\u00edkov je 20.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing vo svete GDPR Tr\u00e9ner Tatiana Valentov\u00e1 Odborn\u00ed\u010dka na s\u00fakromie a osobn\u00e9 \u00fadaje | ALGGER Uk\u00e1\u017eky praktick\u00fdch rie\u0161en\u00ed konkr\u00e9tnych oblast\u00ed marketingu z praxe. N\u00e1vrhy postupov na zabezpe\u010denie s\u00faladu s GDPR. &hellip; <\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing vo svete GDPR - Qubit Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qubitacademy.com\/sk\/marketing-gdpr\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing vo svete GDPR - Qubit Academy\" \/>\n<meta property=\"og:description\" content=\"Marketing vo svete GDPR Tr\u00e9ner Tatiana Valentov\u00e1 Odborn\u00ed\u010dka na s\u00fakromie a osobn\u00e9 \u00fadaje | ALGGER Uk\u00e1\u017eky praktick\u00fdch rie\u0161en\u00ed konkr\u00e9tnych oblast\u00ed marketingu z praxe. 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